2014 Shortlist

MUM-AWARDS-2014_purple

Mumbrella Awards 2014 shortlist:

Marketing Team of the Year

  • Barnardos Australia
  • Diageo Bundaberg Rum Team
  • Nova Entertainment
  • NAB/ MLC

Media Brand of the Year

  • Guardian Australia
  • Junkee
  • Babyology
  • Mamamia
  • Pedestrian.tv
  • Spotify

Sales Team of the Year

  • Nine Entertainment Co.
  • Val Morgan
  • JCDecaux Australia
  • The Mamamia Network
  • Multi Channel Network
  • Fairfax Media

Creative Agency of the Year

  • Colenso BBDO
  • Clemenger BBDO Melbourne
  • Leo Burnett Sydney
  • The Monkeys
  • Havas Worldwide Australia
  • Whybin/TBWA Group

Media Agency of the Year

  • UM
  • Bohemia
  • Match Media
  • Zenithoptimedia

PR Agency of the Year

  • Eleven PR
  • Mango Communications
  • McCann
  • One Green Bean
  • Klick Communications
  • Edelman

APAC Creative Network

  • DDB Group Asia Pacific
  • Y&R Asia Pacific

APAC Media Network

  • Carat Asia Pacific – Denstu Aegis Network
  • PHD – Omnicom Media Group
  • OMD – Omnicom Media Group
  • Mediacom Asia Pacific – GroupM

APAC PR Network

  • Waggener Edstrom Communications
  • Text100 Asia Pacific
  • Edelman
  • Weber Shandwick

Specialist Agency of the Year

  • Step Change Marketing
  • WiTH Collective
  • Digital Arts Network
  • Ensemble Australia
  • Mnet
  • We Are Social

Emerging Agency of the Year

  • The Remarkables Group
  • MAUD
  • ntegrity Agency

Experiential Agency of the Year

  • Play Communications
  • Popcorn X
  • Mango Communications
  • Carrspace
  • URBAN

Promo Marketing Agency of the Year

  • McCann
  • Apollonation
  • WiTH Collective

Mumbrella Award for Culture

  • OMD
  • Leo Burnett Sydney
  • UM
  • The Works
  • Match Media

Production House of the Year

  • Exit Films
  • Finch Productions
  • Ensemble Australia
  • Revolver/Will O’Rourke

Mumbrella Award for Bravery

  • ANZ – GAYTMs by Whybin TBWA Melbourne in partnership with Revolver/Will O’Rourke
  • Bonds – BOOBS by Clemenger BBDO Melbourne
  • Drinkwise – How to drink properly by Clemenger BBDO Melbourne
  • Kia – Game On by Mnet in partnership with Initiative Australia and Innocean Worldwide

Mumbrella Award for

Innovation

  • Finch & JWT Sydney – The Attention Powered Car for RAC of WA
  • Leo Burnett Melbourne – Slurpee Xpandinator
  • Starcom, Havas Worldwide and One Green Bean – Virgin Mobile Game of Phones
  • Clemenger BBDO Melbourne – Remote Control Tourist for Tourism Victoria
  • Whybin TBWA Sydney – Crashed Car Showroom for NRMA
  • Mnet Mobile – Kia Game On in partnership with Initiative Australia and Innocean Worldwide

Mumbrella Award for Insight

  • Victoria Responsible Gambling Association – 100 Day Challenge by McCann
  • A.H. Beard – Six Week Sleep Challenge by Mentally Friendly
  • Australia Post – Video Stamp by Clemenger BBDO Melbourne
  • Tigerair – Infrequent Flyers Program by McCann
  • Drinkwise – How to drink properly by Clemenger BBDO Melbourne
  • Toyota – Calling All Heroes by Saatchi and Saatchi

Mumbrella Award for Data-Driven Marketing

  • Telstra – Launch of the iPhone 5s paid search strategy by Resolution Media
  • Ikea – Data matching love story by Match Media in partnership with Acxiom and Yahoo!7
  • Bonnington’s Irish Moss – Fly Tracker by Bohemia
  • Foxtel – Alert Shirt by CHE Proximity
  • Australian Bureau of Statistics – Run that Town by Leo Burnett Sydney
  • Qantas – Dynamic decision making program by ZenithOptimedia in partnership with Razorfish and Performics

Digital Services Company of the Year

  • Outware Mobile
  • TubeMogul
  • DT
  • Outbrain

Ad Campaign of the Year

  • Tourism Victoria – Remote Control Tourist by Clemenger BBDO Melbourne
  • Coke – Small World Machines by Leo Burnett Sydney
  • UBank – Rewards Are Real by The Monkeys
  • Australia Post – Video Stamp by Clemenger BBDO Melbourne
  • Devondale – DDB Melbourne

Pro Bono Campaign of the Year

  • Diageo Bundaberg Rum – Road to Recovery by Leo Burnett Sydney
  • The Coffee Break Project – Coffee and conversation breaks the isolation by made4media
  • Save our Sons – The most powerful arm ever invented by Havas Worldwide Australia in partnership with Red Agency Australia, Finch Productions and Reactive
  • Amnesty International New Zealand – Trial by Timeline by Colenso BBDO

TV Ad of the Year

  • Canon – No one sees it like you by Leo Burnett Sydney
  • St John Ambulance WA – Break the barrier by The Brand Agency
  • Devondale – Cat Lady by DDB Melbourne
  • Devondale – Stepdad Steve by DDB Melbourne
  • Volkswagen – Welcome to the family by DDB
  • Toyota – Calling all the Heroes by Saatchi & Saatchi
  • Sony – Sony Bravia by Havas Worldwide Australia in partnership with Finch Productions

Content Marketing Strategy of the Year

  • General Electric – GEreports.com.au by Edelman
  • Boost Mobile – ‘Stay Living’ by The Monkeys
  • Commonwealth Bank – Test Match by One Green Bean
  • Tourism Victoria – Remote Control Tourist by Clemenger BBDO Melbourne
  • KFC Newsroomm – [email protected]
  • CPA Australia – The Naked CEO

Most Promising Newcomer of the Year

  • Daniel Pizzato – Whybin TBWA
  • Robert Bellamy – UM
  • Matthew Sim – Isobar
  • Ashleigh Vogel – UM